Improving Your Brand During a Crisis
Session 8 - Wednesday, June 10, 2020 11AM EST
Branding may seem like something only multi-nationals can afford to invest in. However, it is one of the least costly ways to build your business’s profile and gain market recognition. COVID-19 has offered huge opportunities for companies to build their brand and improve consumer perception. Join Guillermo Mazier, Kim Powell and guest speaker Whitney Siemens of Argyle as they offer some branding best practices and how to use this crisis to improve or build your brand.
Learning Objectives:
Learn about the elements of a brand and why it matters to your business.
Discuss the value of a brand in times of crisis and some who have done well during COVID.
Learn how to impact the perception of your brand in the eyes of your customer.
Get a sense for what to avoid when managing and building your brand.
Gearing Up: Preparing for Balanced Sales Acceleration
Session 9 - Wednesday, June 24, 2020 11AM EST
Sean Hutchinson, RFN Global Partner, and Robert Johannigman, RFN Senior Advisor will be discussing this very relevant topic as we start to accelerate out of pandemic/recession.
Learning Objectives
Understand aspects of an intentional growth strategy
Discover the next-right-customer approach to growth
Learn how growth can decrease the value of your company
Uncover three crucial principles for a thriving growth culture
Understand the most common issues impacting profitability in periods of rapid growth